Blog

Freelancers vs. Marketing Agencies: What’s the Best Fit for Your Business? When it comes to marketing your business, you have two primary options: hiring a freelancer or partnering with a marketing agency. Both have their unique advantages, but…

What is a Sales Funnel and Why Does Your Business Need One? What is a Sales Funnel? Imagine a funnel in your kitchen. It’s wide at the top and narrow at the bottom. You pour liquid into the…

The Psychology of Marketing: Unlocking the Human Mind to Drive Engagement and Sales In the world of marketing, understanding human behaviour is not just a bonus—it’s essential. Every decision a consumer makes, from choosing a brand to purchasing…

A Beginner’s Guide to SEO: How to Get Your Website to Rank on Google When you’re starting out with a new website, getting it to rank on Google can feel like trying to solve a Rubik’s Cube in…

LATEST META ALGORITHM TREND CHANGES (August 2024) If you’re in the digital marketing game, you already know that keeping up with social media algorithms is like trying to catch your dog when it gets off the lead and…

What to expect from marketing coaching? Marketing coaching can be a game-changer for businesses and individuals looking to elevate their marketing strategies and achieve their goals. Whether you’re a small business owner, a startup founder, or an aspiring…

How to create a digital marketing strategy? 1. Set Clear Goals First, decide what you want to achieve with your digital marketing efforts. Do you want more visitors to your website? Are you aiming to get more leads…

What is the best social media platform for marketing? (Updated June  2024)  Let’s do a deep-dive into what social media platforms you should be on for your business. 1. Facebook Best for: Broad reach and detailed targeting Facebook…

How do I measure the success of a marketing campaign? 1. Set Clear Goals and Objectives Before you can measure success, you need to define what success looks like. Your goals should be Specific, Measurable, Achievable, Relevant, and…