What is the best social media platform for marketing?
(Updated June 2024)
Let’s do a deep-dive into what social media platforms you should be on for your business.
1. Facebook
Best for: Broad reach and detailed targeting
Facebook is the largest social media platform with over 2.8 billion active users. It’s great for businesses of all sizes and industries because it allows you to reach a wide audience. Facebook offers powerful advertising tools that let you target specific demographics, interests, and behaviours. It’s also excellent for creating community engagement through groups and pages.
Ideal for:
- Businesses looking for broad reach
- Companies wanting to create communities and engage with followers
- Brands with a variety of content types (videos, articles, images)
2. Instagram
Best for: Visual storytelling and younger audiences
Instagram is a visually-driven platform perfect for businesses that can produce high-quality images and videos. With features like Stories and Reels, Instagram is ideal for showcasing products, behind-the-scenes content, and influencer/collaborator partnerships. It’s particularly popular among younger audiences (ages 18-34).
Ideal for:
- Fashion, beauty, food, travel, and lifestyle brands
- Businesses targeting the younger demographic
- Companies with a strong visual content strategy
3. Twitter (Don’t even go there – outdated)
4. LinkedIn
Best for: B2B marketing and professional networking
LinkedIn is the go-to platform for B2B marketing, professional networking, and industry insights. It’s perfect for businesses targeting other businesses, recruiting talent, or establishing thought leadership. LinkedIn Ads can target users based on their job title, industry, and company size.
Ideal for:
- B2B companies
- Professional services and consulting firms
- Businesses looking to build professional relationships and network
5. Pinterest
Best for: Visual content and driving website traffic
Pinterest is a visual search engine where users discover and save ideas. It’s excellent for driving traffic to your website because each pin links back to its source. Pinterest is popular for DIY, home decor, fashion, recipes, and wedding planning content.
Ideal for:
- E-commerce businesses
- Brands in home decor, fashion, food, and DIY niches
- Companies looking to drive traffic to their websites
6. YouTube
Best for: Video content and long-form tutorials
YouTube is the leading platform for video content. It’s perfect for businesses that can produce high-quality videos such as tutorials, reviews, and behind-the-scenes footage. YouTube’s search engine capabilities also make it a powerful tool for reaching new audiences.
Ideal for:
- Brands with the ability to create engaging video content
- Educational, entertainment, and tutorial-based businesses
- Companies looking to build a loyal subscriber base
7. TikTok
Best for: Short-form video content and viral marketing
TikTok is known for its short, creative videos and has quickly become a favorite among younger audiences. It’s great for brands looking to create fun, engaging, and viral content. TikTok’s algorithm helps new content get discovered quickly, making it easier to go viral.
Ideal for:
- Brands targeting Gen Z and millennials
- Companies with creative, short-form video ideas
- Businesses that like to jump on trends i.e, not corporate, more fun or trendy
- Businesses looking to increase brand awareness quickly
